Hisense Baltic Lottery – UEFA Campaign

What was the challenge we had to solve?

Hisense  wanted to strengthen brand awareness during the UEFA period and  directly engage potential customers across the Baltics with a  large-scale lottery. The challenge for the agency was to execute  a legally compliant, fully localized, and performance-driven promotion across three markets — while maximizing reach, driving traffic, and ensuring measurable engagement with the brand.

How did we achieve it?

We developed a 360° integrated campaign, including cross-platform media buying, creative asset development, and full lottery execution.

What did we achieve?

Despite  the lottery requiring a high-involvement purchase (non-everyday items),  the campaign delivered strong performance across touchpoints.

Lottery Engagement

• Total confirmed registrations: 225

  • Estonia: 123 registrations (highest)

  • Lithuania: 54, Latvia: 48

• Engagement considered strong given the purchase barrier

Strategic Outcomes

• Brand reach maximized with balanced media frequency (avg. ~3.5) ensuring visibility without fatigue

• Performance benchmarks met or exceeded in impressions, reach, and CTR across most platforms

• High visibility on premium Baltic publishers: Delfi, TVnet, Lrytas, Mail.ee, and more

This campaign showcased our ability to orchestrate a compliant, performance-driven and brand-safe promotion across multiple markets.  With robust media presence, emotional UEFA context, and meaningful  consumer action — Hisense succeeded in driving awareness and engagement  across the Baltics.